Open AccessThe press, digital transition and small markets. Preliminary note
Author(s) -
Sandrine Puissant Baeyens,
Frédéric Antoine
Publication year - 2017
Publication title -
recherches en communication
Language(s) - English
Resource type - Journals
eISSN - 2033-3331
pISSN - 1370-0480
DOI - 10.14428/rec.v44i44.47973
Subject(s) - replicate , scale (ratio) , digital media , advertising , transition (genetics) , business , economics , computer science , economic geography , data science , world wide web , geography , biology , mathematics , cartography , biochemistry , gene , statistics
The written press is moving over to digital. Towards which socio-economic models will it evolve in small markets, regions or countries where populations are lower, and sales and advertising potential more limited? The solutions deployed by the media in large countries for bigger audiences are difficult to replicate on a smaller scale.