Open Access“ENTREPRENEURS ARE SUPERHEROES OF SOCIETIES”: INSIGHTS ON HOW LAUNCHING AND OPERATING A PRESCHOOL DURING THE COVID-19 PANDEMIC SNATCHED ALL MY SUPERPOWERS
Author(s) -
Marcia Lebambo,
AUTHOR_ID
Publication year - 2021
Publication title -
journal of entrepreneurial innovations
Language(s) - English
Resource type - Journals
eISSN - 2708-6232
pISSN - 2708-6224
DOI - 10.14426/jei.v2isi.1065
Subject(s) - covid-19 , pandemic , entrepreneurship , value (mathematics) , history , political science , public relations , sociology , outbreak , economic growth , media studies , business , economics , law , medicine , disease , pathology , virology , machine learning , computer science , infectious disease (medical specialty)
The founding father of entrepreneurship, Schumpeter, described entrepreneurs as true heroes of society, primarily due to their contribution to value creation and their ability to create something new, thereby driving economic evolution. Perhaps as a new business owner, I resonated with the definition prior to the advent of the COVID-19 pandemic. I ventured into my business full of vigour and ready to become a superhero of my community. Almost a year after the outbreak of the coronavirus, my superhero wings have withered. In this article I share my experience in launching a new business in 2020 – the year of the start of the COVID-19 pandemic. My micro-level business start-up is a preschool located in Soshanguve, one of South Africa’s townships in the City of Tshwane.