Open AccessMEDIA RELATIONS DI MEDIA MASSA
Author(s) -
R. Sumantri Raharjo
Publication year - 2017
Publication title -
profetik
Language(s) - English
Resource type - Journals
eISSN - 2549-0168
pISSN - 1979-2522
DOI - 10.14421/pjk.v9i2.1204
Subject(s) - media relations , publics , mass media , public relations , new media , sociology , political science , business , computer science , advertising , world wide web , politics , law
Every organization needs to buid it’s image. Media relations is one of the ways to make good image. The activities refer to how organization using media to affect their publics to reach organization goal. Mass media usually be used by corporate to make corporate and product images, but it also needs to build images .This research emphasize on media relations management in media. TVRI Jogja and Jogja TV are choosen to represent public and commercial elect ronic media. It’s aim to know media orientation, technical media relations and their differences. Keyword : public relations, media relations, media image