RAMAI-RAMAI MENOLAK WISATA HALAL: Kontestasi Politik Identitas dalam Perkembangan Wisata Halal di Indonesia

MasterCard Crescent Rating  data in 2019 shows Indonesia is the most popular halal tourist destination, together with Malaysia. Intersetingly, at the same time, in 2019 there was also a rejection of Halal Tourism in several regions in Indonesia, such as in Bali, South Sulawesi, North Sumatra and East Nusa Tenggara. This article tries to analyze why there is a rejection of halal tourism amid the growth of halal tourism in Indonesia. Is it more because of the recent strengthening of the wave of Islamism that has been mounted by practical political interests, so that it presents its antithesis namely phobia as a form of cons of hegemony. In this case, the great potential of halal tourism is no longer seen as a great potential for creating prosper for anyone as a form of the universality of halal tourism. This analytical descriptive research with secondary data, uses a discourse analysis to answer the problem formulation with the concept of hegemony and identity politics. The conclusion of this article is that the rejection of halal tourism is significantly influenced by identity politics associated with political friction at the national level. The moderate policy that can be taken by related parties is to return the essence of halal tourism to the provision of special needs for Muslim tourists; convincing the public that halal tourism has a universal potential for the welfare of the community and change the term "halal tourism" to "Muslim friendly tourism" in some  Muslim minority areas.Data MasterCard Crescent Rating 2019 menunjukkan Indonesia menjadi destinasi wisata halal terpopuler bersama Malaysia. Namun di sisi lain, pada kurun 2019 terjadi penolakan atas Wisata Halal di beberapa wilayah di Indonesia sebut saja Bali, Sulawesi Selatan, Sumatera Utara, dan Nusa Tenggara Timur. Artikel ini mencoba menganalisis mengapa terjadi penolakan wisata halal di tengah pertumbuhan wisata halal di Indonesia. Apakah lebih karena menguatnya gelombang Islamisme akhir-akhir ini yang tertunggangi kepentingan politik praktis sebagai wujud hegemoni sehingga menghadirkan antitesisnya yakni fobia sebagai wujud konter hegemoni, sehingga potensi besar dari wisata halal itu sendiri tidak lagi dilihat sebagai potensi besar yang bisa menyejahterakan siapapun sebagai wujud universalitasitas wisata halal. Penelitian deskriptif analitis dengan data sekunder ini menggunakan analisis wacana untuk menjawab rumusan masalah dengan pisau iris konsep hegemoni dan politik identitas. Hasil penelitian menunjukan bahwa penolakan wisata halal secara signifikan dipengaruhi oleh politik identitas yang terkait dengan friksi politik di level nasional dan lokal.