Open AccessBig Data Social Media Analytics for Purchasing Behaviour
Author(s) -
Shahid Shayaa,
Ainin Sulaiman,
Arsalan Zahid Piprani,
Mohammed Ali Al-Garadi,
Muhammad Ashraf
Publication year - 2018
Publication title -
international journal of engineering and technology
Language(s) - English
Resource type - Journals
ISSN - 2227-524X
DOI - 10.14419/ijet.v7i4.36.23917
Subject(s) - purchasing , social media , social media analytics , analytics , big data , phone , advertising , business , data analysis , data science , marketing , computer science , world wide web , data mining , linguistics , philosophy
The social media is rich in data and of late its data have been used for various types of analytics. This paper examines the purchasing behavior and sentiments of social media users from Jan - 2015 to Dec – 2016. The purchasing behaviour of the users is categorized into five: buy car, buy house, buy computer, buy hand phone and going for holiday. The paper will also demonstrate the trend of each individual category. The results of the analysis would provide businesses information on the social media users’ purchasing behavior, their sentiment thus allowing them to take more appropriate strategies to enhance their competitiveness.