Open AccessThe Impact of Service Quality, Subjective Norms, and Voluntariness on Acceptance of Provider’s Mobile Telecommunication Service in Jordan
Author(s) -
Enas Ali Theeb Alnawafleh,
Abdul Malek A. Tambi,
Abdul Aziz Abdullah,
Ghaith Abdulraheem Ali Alsheikh,
Puspa Liza Ghazali
Publication year - 2018
Publication title -
international journal of engineering and technology
Language(s) - English
Resource type - Journals
ISSN - 2227-524X
DOI - 10.14419/ijet.v7i4.34.23848
Subject(s) - voluntariness , technology acceptance model , globe , service provider , service (business) , business , service quality , affect (linguistics) , marketing , quality (philosophy) , telecommunications service , telecommunications , usability , psychology , computer science , political science , philosophy , communication , epistemology , human–computer interaction , neuroscience , law
Technology has made life easier in today’s world. In addition, developments in technologies and communication have become commonplace for majority of people. Global telecommunication development has reduced distances around the globe, and made it easy for businesses to proliferate worldwide. This study explored the factors affecting the use of telecommunication services among customers through mobile phones. The Technology Acceptance Model (TAM) has been extensively used in the field of technology use but is lacking when it comes to factors that affect customers’ intention to use service as they focus more on technology. On the basis of review findings, there is a positive relationship between service quality, subjective norms, perceived usefulness and perceived ease of use of service and voluntariness moderates the relationship between subjective norms and intention to use service. These and other relationships are considered in the development of a Service Acceptance Model.