Open AccessA Comparative Study of Factors Influencing Purchasing Decisions at D-Mart and Metro in Vijayawada City.
Author(s) -
Dinesh Kumar,
P. Bindu,
D. Sreenivasa Rao,
S. Anusha,
J. Srinivas
Publication year - 2018
Publication title -
international journal of engineering and technology
Language(s) - English
Resource type - Journals
ISSN - 2227-524X
DOI - 10.14419/ijet.v7i4.10.20900
Subject(s) - purchasing , business , marketing , context (archaeology) , preference , advertising , scale (ratio) , retail industry , economics , geography , cartography , archaeology , microeconomics
Corporate retail stores are today the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own model of retailing. Storing different varieties of products at same locality, location advantage, self-servicing outlets, window shopping, large scale discount, specialty stores are some of the models retailing stores have adopted. But all these retail models are not being popular among the consumers. Consumer’s preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices.