Open AccessA study on personal information protection behavior in easy payment service: focused on protection motivation theory
Author(s) -
Jae Hoon Shin,
Sang Hyun Choi
Publication year - 2018
Publication title -
international journal of engineering and technology
Language(s) - English
Resource type - Journals
ISSN - 2227-524X
DOI - 10.14419/ijet.v7i2.12.11108
Subject(s) - payment , personally identifiable information , service (business) , vulnerability (computing) , order (exchange) , payment service provider , business , empirical research , internet privacy , actuarial science , marketing , computer security , computer science , finance , philosophy , epistemology
Background/Objectives: This paper deals with the easy payment service among fin-Tech, a hot market worldwide.'Fintech' refers to a service that combines 'finance' and 'technology' as it is called, or a company that conducts such services.Methods/Statistical analysis: In order to understand the behavior of users of personal information in the simple payment service centered on twenties, I conducted empirical studies using the theory of protection motivation.Findings: The perceived vulnerability of the possibility of personal information infringement and the self - efficacy related to self - confidence of being able to keep personal information were found to have a positive effect on privacy behavior. However, the variables of perceived severity did not have a significant effect on privacy behavior.Improvements/Applications: it is necessary to conduct research on people of various age groups in future research and to carry out research by selecting detailed items within the simple payment service framework.