Open AccessAn investigation of the factors affecting relationship marketing(RM) and the satisfaction of key customers (A Case Study:key Customers of Saderat Bank of Iran-Esfahan)
Author(s) -
Elham Sahami,
Ali Sanayei
Publication year - 2012
Publication title -
international journal of basic and applied sciences
Language(s) - English
Resource type - Journals
ISSN - 2227-5053
DOI - 10.14419/ijbas.v2i1.337
Subject(s) - marketing , promotion (chess) , relationship marketing , business , quality (philosophy) , customer satisfaction , social exchange theory , table (database) , variance (accounting) , key (lock) , psychology , computer science , marketing management , accounting , computer security , epistemology , politics , political science , law , data mining , social psychology , philosophy
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