Open AccessShopping Value Resonance of Household Appliance and Purchase Intentions in E-Commerce
Author(s) -
Makmur Sujarwo,
Farida Indriani
Publication year - 2022
Publication title -
journal of economics, business and accountancy ventura
Language(s) - English
Resource type - Journals
eISSN - 2088-785X
pISSN - 2087-3735
DOI - 10.14414/jebav.v24i3.2894
Subject(s) - promotion (chess) , value (mathematics) , mediation , novelty , business , advertising , marketing , structural equation modeling , sales promotion , affect (linguistics) , survey data collection , e commerce , psychology , sociology , social psychology , computer science , political science , social science , statistics , mathematics , communication , sales management , machine learning , politics , world wide web , law