Open AccessInformation quality, homophily, and risk propensity: Consumer responses to online hotel reviews
Author(s) -
Sony Kusumasondjaja
Publication year - 2015
Publication title -
journal of economics, business and accountancy ventura
Language(s) - English
Resource type - Journals
eISSN - 2088-785X
pISSN - 2087-3735
DOI - 10.14414/jebav.v18i2.818
Subject(s) - homophily , popularity , reservation , quality (philosophy) , advertising , marketing , affect (linguistics) , business , tourism , information quality , product (mathematics) , psychology , information system , social psychology , computer science , political science , computer network , philosophy , geometry , mathematics , communication , epistemology , law
Searching through online review sites becomes an alternative for consumers to o btain product information. The efficiency and effectiveness in finding quality info rmation on the online review sites contributes to the popularity of online review sitesamong consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of info rmation quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that informationquality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.