Open AccessTHE EFFECT OF PROMOTION COST AND DISTRIBUTION COST ON COMPANY’S SALES OF THE FAST MOVING CONSUMER GOODS INDUSTRIES
Author(s) -
Sinta Wardani,
Ujang Sumarwan,
Tb. Nur Ahmad Maulana
Publication year - 2013
Publication title -
journal of economics, business and accountancy ventura
Language(s) - English
Resource type - Journals
eISSN - 2088-785X
pISSN - 2087-3735
DOI - 10.14414/jebav.v16i3.223
Subject(s) - business , sales promotion , fast moving consumer goods , promotion (chess) , distribution (mathematics) , marketing , commerce , speciality goods , sales management , advertising , industrial organization , economics , microeconomics , mathematics , mathematical analysis , politics , political science , law , product market , incentive