Open AccessPengaruh citra merek, kemasan dan iklan terhadap perilaku pembelian konsumen pada produk minuman isotonik Mizone di Surabaya
Author(s) -
Leonita Rachmadini,
Ronny Ronny
Publication year - 2015
Publication title -
journal of business and banking
Language(s) - Italian
Resource type - Journals
ISSN - 2303-3460
DOI - 10.14414/jbb.v5i1.471
Subject(s) - advertising , brand image , business , competitor analysis , product (mathematics) , quality (philosophy) , marketing , mathematics , philosophy , geometry , epistemology