Open AccessEffects of Service Quality and Perceived Value of Regional Festivals on Intention of Word-of-Mouth in the trend of Convergence
Author(s) -
Bong-Seok Cho,
Chul-Moo Heo
Publication year - 2017
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2017.15.2.99
Subject(s) - word of mouth , convergence (economics) , service quality , value (mathematics) , psychology , service (business) , advertising , quality (philosophy) , marketing , business , statistics , mathematics , economics , economic growth , philosophy , epistemology
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