Open AccessA Study on the Influence of Internal Marketing to Customer Orientation in Convergence Era - The Mediating Effect of S Electronic Employee's Trust to Leaders
Author(s) -
ByeongJu Lee,
SeungHee Lee
Publication year - 2016
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.9.99
Subject(s) - customer orientation , business , marketing , convergence (economics) , internal marketing , orientation (vector space) , market orientation , business administration , advertising , economics , mathematics , geometry , economic growth