Open AccessAnalyzing the correlation between 'Collaborative Cosmetic Package-Design' and customer's actual purchase
Author(s) -
Gi-Hea Kwak,
Seung-In Kim
Publication year - 2016
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.9.453
Subject(s) - marketing , scarcity , advertising , brand image , package design , character (mathematics) , business , empirical research , brand management , engineering , economics , mathematics , engineering drawing , statistics , geometry , microeconomics