Open AccessThe Effect of motives and benefits and loss factors of social commerce on the product purchase satisfaction
Author(s) -
Sangmin Lee
Publication year - 2016
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.9.149
Subject(s) - incentive , product (mathematics) , marketing , business , consumer satisfaction , social commerce , economics , social media , microeconomics , political science , geometry , mathematics , law