Open AccessA Study on the Effects of Family Restaurants' Service Guarantees on Customer Loyalty -Focusing on the Moderating Role of Involvement-
Author(s) -
Soo-Young Kang,
Hyojin Kim
Publication year - 2016
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.7.103
Subject(s) - business , loyalty , marketing , loyalty business model , advertising , service (business) , service quality
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