Open AccessOn the Influence of Branded-app Usage and Motivation on Brand Attitudes, Satisfaction and Intention to Repeat Usage
Author(s) -
Keun-Young Park,
Chull Young Lee,
Jinhee Kim
Publication year - 2016
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.5.157
Subject(s) - advertising , business , entertainment , marketing , brand awareness , order (exchange) , competition (biology) , brand management , art , ecology , finance , visual arts , biology
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