Open AccessA study on the Effect of Consumer Lifestyle on Brand Attitude, Brand Attachment influence upon Brand Loyalty
Author(s) -
Gyeong-Do Seo,
Jung Eun Lee
Publication year - 2016
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.4.185
Subject(s) - brand loyalty , advertising , psychology , brand awareness , population , business , brand management , loyalty , marketing , sociology , demography
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