Open AccessA study on the Effect of Consumer Lifestyle on Brand Attitude, Brand Attachment influence upon Brand Loyalty
Author(s) -
Gyeong-Do Seo,
Jung-Eun Lee
Publication year - 2016
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.4.185
Subject(s) - brand loyalty , advertising , psychology , brand awareness , population , business , brand management , loyalty , marketing , sociology , demography