Open AccessA Study on the Effects of Solely Operated Beauty Salon's Relational Benefits on Recommendation and Defection Intentions: Mediating Effects of Customer Satisfaction
Author(s) -
Seon-Bok Jeon
Publication year - 2016
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2016.14.1.413
Subject(s) - cosmetology , beauty , customer satisfaction , path analysis (statistics) , psychology , structural equation modeling , confirmatory factor analysis , advertising , marketing , social psychology , business , mathematics , political science , statistics , art , law , visual arts , service (business)
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