Open AccessThe Influence of Ambiguity in Ads on Perceived Interpretation Difficulty and Attitude toward Ads: Moderating Effect of Thinking Style
Author(s) -
Jai-Ik Chung,
Kyu-Do Yun,
Gwi-Gon Kim
Publication year - 2015
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2015.13.6.141
Subject(s) - ambiguity , interpretation (philosophy) , psychology , style (visual arts) , social psychology , convergence (economics) , moderation , computer science , economics , programming language , economic growth , archaeology , history