Open AccessA Study on the Influence of Connectivity and Convenience of Smartphones of Word-of mouth Intentions in the Convergence Era : Focused on the Mediating Effects of Application
Author(s) -
Young-Jun Jo
Publication year - 2015
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2015.13.5.69
Subject(s) - word of mouth , mediation , computer science , word (group theory) , advertising , convergence (economics) , psychology , business , mathematics , political science , geometry , economics , economic growth , law
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