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Effects of Marketing Mix on Behavior of Authorized Dealers in the Korean CCTV Converging Channels
Author(s) -
Jin-Choon Lee
Publication year - 2015
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2015.13.4.89
Subject(s) - business , advertising , marketing , marketing mix

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