Open AccessEffects of Marketing Mix on Behavior of Authorized Dealers in the Korean CCTV Converging Channels
Author(s) -
JinChoon Lee
Publication year - 2015
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2015.13.4.89
Subject(s) - business , advertising , marketing , marketing mix