Open AccessEffect of User Possession Attachment and Characteristics of Mobile Media on Acceptance of Mobile AD
Author(s) -
Ilgi Shin,
Yun-Seul Choi,
Hyun-Sin Shin
Publication year - 2014
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2014.12.4.183
Subject(s) - possession (linguistics) , internet privacy , affect (linguistics) , mobile apps , advertising , mobile internet , mobile telephony , mobile business development , mobile technology , mobile web , focus (optics) , mobile device , computer science , psychology , world wide web , business , mobile radio , the internet , telecommunications , communication , physics , optics , philosophy , linguistics