Open AccessA Study on the Data Mining Preprocessing Tool For Efficient Database Marketing
Author(s) -
Jung Hoon Lee
Publication year - 2014
Publication title -
diji'teol jeongchaeg yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2014.12.11.257
Subject(s) - database marketing , data pre processing , data mining , computer science , preprocessor , database , data science , information retrieval , business , marketing , marketing management , artificial intelligence , relationship marketing