Open AccessA Study on the Effect of Shopping Application Information Offering on Application Preference and Repurchase Intention : mediating effect of frequency of utilization
Author(s) -
Dong-Sung Kwak,
Ki-Heung Yim,
Jinhee Kwon
Publication year - 2014
Publication title -
journal of digital convergence
Language(s) - English
Resource type - Journals
eISSN - 1975-0722
pISSN - 1738-1916
DOI - 10.14400/jdc.2014.12.11.113
Subject(s) - preference , business , advertising , marketing , microeconomics , economics
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