Open AccessWebrooming és showrooming Magyarországon : Omnichannel vásárlói magatartás a sportcikkek piacán
Author(s) -
Ákos Nagy,
Péter Németh,
Ildikó Kemény,
Krisztián Szűcs
Publication year - 2022
Publication title -
vezetéstudomány / budapest management review
Language(s) - Hungarian
Resource type - Journals
ISSN - 0133-0179
DOI - 10.14267/veztud.2022.07.07
Subject(s) - omnichannel , purchasing , advertising , business , marketing , product (mathematics) , mathematics , geometry
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