Open AccessLegitimizing Strategies in Video Messages of Regional Politicians of Russia and Germany during the First Lockdown of COVID-19
Author(s) -
Natalia Melnik,
Maria Silkova
Publication year - 2021
Publication title -
filologiâ i čelovek
Language(s) - English
Resource type - Journals
ISSN - 1992-7940
DOI - 10.14258/filichel(2021)4-02
Subject(s) - politics , covid-19 , the internet , work (physics) , political science , subject (documents) , sociology , public relations , political economy , law , computer science , medicine , mechanical engineering , disease , pathology , world wide web , infectious disease (medical specialty) , library science , engineering
The article analyzes the legitimizing strategies of regional politicians of Russia and Germany. The purpose of our research is to identify, describe and compare legitimizing strategies and tactics in political video messages of regional politicians of Russia and Germany in the linguopersonological aspect. The purpose of the work was to determine the individual language tools of politicians, as well as to assess the effectiveness of the strategies and tactics used. The subject of the study is the linguistic means of implementing strategies by regional politicians of Russia and Germany, as well as the linguistic means of spontaneous speech of commentators legitimizing political actions. The results of the study: the legitimizing strategies and tactics, as well as the communicative moves that implement them, characteristic of the discourse of each politician, are determined, the results are compared. The analysis revealed that the main strategies of the legitimizing discourse of the politicians of Russia and Germany are the strategy of theatricality and the strategy to increase. As a result of the analysis of the Internet comments, the effectiveness of strategies implemented in the discourses of politicians is determined