Open AccessMARKETING: A MANAGEMENT FUNCTION OR A BUSINESS PHILOSOPHY?
Author(s) -
Viktor Belyaev
Publication year - 2022
Publication title -
èkonomika, professiâ, biznes
Language(s) - English
Resource type - Journals
eISSN - 2414-5890
pISSN - 2413-8584
DOI - 10.14258/epb202203
Subject(s) - marketing management , philosophy of business , marketing science , marketing , return on marketing investment , new business development , business marketing , quantitative marketing research , marketing research , public sector marketing , function (biology) , business , relationship marketing , sociology , business model , evolutionary biology , biology