Open AccessGAMESTORMING AS A TOOL IN MAKING DECISIONS BY BUSINESS
Author(s) -
Грентикова Инна Геннадьевна,
Алабина Татьяна Александровна
Publication year - 2019
Publication title -
èkonomika, professiâ, biznes
Language(s) - English
Resource type - Journals
eISSN - 2414-5890
pISSN - 2413-8584
DOI - 10.14258/epb201932
Subject(s) - general partnership , business , simple (philosophy) , process management , private business , business development , knowledge management , marketing , computer science , business administration , finance , philosophy , epistemology
The article substantiates the expediency of using gamestorming by Russian business, which allows to improve the communication skills of employees, generate new, build a strategy for the development of a commercial organization. Gamestorming technique is simple and available for use. The authors substantiate the use of the most convenient tool gamestorming by managers of a commercial organization. The conclusion about the need for business cooperation between higher education and business was made. As a result, an effective option of public-private partnership can be obtained, pursuing the formation of an innovative model of the economy.