Open AccessThe Impact of Generation X, Y, Z and Lifestyle in Selecting Preference Retail Mediated by Brand Image Variable
Author(s) -
Setiasih Setiasih,
Triyuni Soemartono
Publication year - 2017
Publication title -
international journal of u- and e-service, science and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-9718
pISSN - 2005-4246
DOI - 10.14257/ijunesst.2017.10.8.13
Subject(s) - preference , variable (mathematics) , advertising , brand image , generation y , image (mathematics) , psychology , business , marketing , art , economics , mathematics , computer science , microeconomics , computer vision , mathematical analysis