Open AccessImpact of Enterprise's Microblogging Marketing on Customer Purchasing Behavior Base on Improved TAM Model
Author(s) -
An min He Weijun,
Lyu Yiying,
Yuan Liang,
Dagmawi Mulugeta Degefu
Publication year - 2017
Publication title -
international journal of u- and e-service, science and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-9718
pISSN - 2005-4246
DOI - 10.14257/ijunesst.2017.10.3.01
Subject(s) - microblogging , customer base , social media , business , purchasing , marketing , base (topology) , social media marketing , digital marketing , advertising , computer science , world wide web , mathematical analysis , mathematics