Open AccessImpact of Consumer Inertia on Purchase Intention under the Influence of Subjective Product Knowledge
Author(s) -
Khadija Saqib,
Asif Mahmood,
M. Imran Khan,
Mariyam Hashmi
Publication year - 2015
Publication title -
international journal of u- and e-service, science and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-9718
pISSN - 2005-4246
DOI - 10.14257/ijunesst.2015.8.2.28
Subject(s) - inertia , product (mathematics) , business , advertising , marketing , psychology , mathematics , physics , geometry , classical mechanics