Open AccessThe Effect of Promotion Benefit Level on Patronage Intention in Limited-quantity Promotion: A Consumer Perceived Availability Perspective
Author(s) -
Ding Jian,
Qiang Lu,
Jiaoju Ge
Publication year - 2015
Publication title -
international journal of u- and e-service, science and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-9718
pISSN - 2005-4246
DOI - 10.14257/ijunesst.2015.8.12.35
Subject(s) - promotion (chess) , perspective (graphical) , marketing , business , advertising , psychology , political science , computer science , artificial intelligence , politics , law