Open AccessCelebrity Endorsement Problem on Social Media: Formulation, Analysis and Recommendation Algorithm
Author(s) -
Haixia Lv,
Guang Yu,
Gang Wu
Publication year - 2015
Publication title -
international journal of u- and e-service, science and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-9718
pISSN - 2005-4246
DOI - 10.14257/ijunesst.2015.8.1.32
Subject(s) - social media , computer science , advertising , algorithm , world wide web , business