Open AccessA Study on the Effects of Switch Intention on Customer Attribution: the Case of the Galaxy, Xiaomi and Brand Type
Author(s) -
Huitang Pan,
Hee-Young Son,
Sang-Kyu Park,
Man-Su Kang
Publication year - 2017
Publication title -
international journal of smart home
Language(s) - English
Resource type - Journals
eISSN - 2383-725X
pISSN - 1975-4094
DOI - 10.14257/ijsh.2017.11.1.11
Subject(s) - attribution , advertising , psychology , business , social psychology