Open AccessImproved Pareto/NBD Model and Its Applications in Customer Segmentation based on Personal Information Combination
Author(s) -
Yanhong Guo,
Hui Wang,
Wei Liu
Publication year - 2013
Publication title -
international journal of database theory and application
Language(s) - English
Resource type - Journals
eISSN - 2207-9688
pISSN - 2005-4270
DOI - 10.14257/ijdta.2013.6.5.16
Subject(s) - computer science , pareto principle , segmentation , market segmentation , pareto optimal , artificial intelligence , data mining , industrial engineering , machine learning , multi objective optimization , mathematical optimization , business , marketing , mathematics , engineering