Open AccessThe Second-Order Model of M-interactivity: Exploring the Performance of M-interactivity in Value, Satisfaction, and Loyalty
Author(s) -
Su Jin Yang
Publication year - 2018
Publication title -
international journal of advanced science and technology
Language(s) - English
Resource type - Journals
eISSN - 2207-6360
pISSN - 2005-4238
DOI - 10.14257/ijast.2018.114.08
Subject(s) - interactivity , loyalty , value (mathematics) , order (exchange) , computer science , multimedia , business , marketing , machine learning , finance