Open AccessModelling consumer perceptions of green products, purchasing behaviour and loyalty
Author(s) -
Christine Félix,
N Potwana
Publication year - 2021
Publication title -
economics, management and sustainability
Language(s) - English
Resource type - Journals
ISSN - 2520-6303
DOI - 10.14254/jems.2021.6-2.8
Subject(s) - business , marketing , product (mathematics) , quality (philosophy) , purchasing , structural equation modeling , sustainability , descriptive statistics , loyalty , preference , green marketing , sustainable products , yield (engineering) , sample (material) , population , advertising , mathematics , statistics , ecology , philosophy , materials science , geometry , chemistry , demography , epistemology , chromatography , sociology , metallurgy , biology