Open AccessStudy on the Influence of Advertising Attractiveness on the Purchase Decisions of Women and Men
Author(s) -
Małgorzata Łatuszyńska,
Agata Wawrzyniak,
Barbara Wąsikowska,
Fatimah Furaiji
Publication year - 2013
Publication title -
journal of international studies
Language(s) - English
Resource type - Journals
eISSN - 2306-3483
pISSN - 2071-8330
DOI - 10.14254/2071-8330.2013/6-2/2
Subject(s) - attractiveness , advertising , psychology , marketing , business , psychoanalysis