Open AccessDoes the Product Type Influence on Attitudes Toward Cause-Related Marketing?
Author(s) -
M. Mercedes GalánLadero,
Clementina Galera Casquet,
Víctor Valero-Amaro,
María Jesús Barroso-Méndez
Publication year - 2013
Publication title -
economics and sociology
Language(s) - English
Resource type - Journals
eISSN - 2306-3459
pISSN - 2071-789X
DOI - 10.14254/2071-789x.2013/6-1/5
Subject(s) - marketing , product type , business , product (mathematics) , computer science , mathematics , geometry , programming language