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How to Shift Consumer Willingness to Use the Emerging Technologies On Omnichannel
Author(s) -
Sunisa Junsawang,
Wornchanok Chaiyasoonthorn,
Mariusz Urbański,
Singha Chaveesuk
Publication year - 2022
Publication title -
montenegrin journal of economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.327
H-Index - 12
eISSN - 1800-6698
pISSN - 1800-5845
DOI - 10.14254/1800-5845/2022.18-3.15
Subject(s) - omnichannel , business , marketing , willingness to pay , advertising , economics , microeconomics