Open AccessBalatonszárszó marketing szempontú vizsgálata
Author(s) -
Edina Vincze-Lendvai
Publication year - 2009
Publication title -
jelenkori társadalmi és gazdasági folyamatok
Language(s) - English
Resource type - Journals
eISSN - 2676-9867
pISSN - 1788-7593
DOI - 10.14232/jtgf.2009.2.34-41
Subject(s) - swot analysis , chose , marketing , business , geography , political science , law
Near the Laké Balaton there are a lot of little or bigger villages. I chose one of their numbers: Balatonszárszó, to make a marketing analysis. First I made a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis of Balatonszárszó. The main establishment are: the developing village is a perfect summer resort for people who like a peaceful, quiet place.