Open AccessMotivations, attitudes, customer habits
Author(s) -
Edina Lendvai,
Adrienn Nagy
Publication year - 2014
Publication title -
analecta
Language(s) - English
Resource type - Journals
ISSN - 2064-7964
DOI - 10.14232/analecta.2014.2.51-55
Subject(s) - wine , swot analysis , purchasing , marketing , consumption (sociology) , habit , business , vine , advertising , geography , psychology , sociology , social science , food science , chemistry , botany , psychotherapist , biology
Soltvadkert is a little city between the Danube and Tisza rivers. In 1700s years was the first initiative to plant grape and now, Soltvadkert is can be proud of the award “The City of the Grape and Wine”. In our research, we used making of structured interview from primer methods. Five wine-makers were asked to know their opinion about the actual situation. We made a quantitative survey also, 100 inhabitants and 100 tourists have filled our questionnaire. The consumption habits linked to the wine, the knowledge about the winemakers of Soltvadkert, the wine-purchasing habit. The result of this survey is the SWOT analysis, which we made and show in this article The main weaknesses of the sector are: the wine forgery scandal, and the not too good level of the vine-consumption.