Open AccessFrom the gym to happy hour: The case of oursound
Author(s) -
Djenifer Pereira dos Santos,
F. M. de Souza,
Luiz Henrique da Silva,
Tatiani Schmitt
Publication year - 2021
Publication title -
revista de empreendedorismo e gestão de pequenas empresas
Language(s) - English
Resource type - Journals
ISSN - 2316-2058
DOI - 10.14211/regepe.e1815
Subject(s) - originality , dilemma , relevance (law) , value (mathematics) , marketing , business , musical , advertising , psychology , computer science , creativity , political science , social psychology , art , philosophy , epistemology , machine learning , law , visual arts
Objective of the study: To portray the value added of the OurSound application to the gym, bars and restaurants sectors, and the challenges faced by the need to expand sales by the owner partners. Methodology/approach: Teaching cade based on real facts, according to management experience of micro and small business. Originality/relevance: The teaching case portrays the activities of the company OurSound, whose differential is that it is a musical interaction application, offered by the owners of their establishments to their customers. Main results: The reflections, learning and possible strategies suggested by students to meet the desire to create value and increase sales (with the consequent expansion of associated establishments, interaction, sociability and engagement between users) of the application studied or similar. Theoretical/methodological contributions: Offering students experience in situations related to the management of micro and small businesses, so that they have the opportunity, being supposedly in the partners’ shoes, to discuss the dilemma presented and seek alternatives to solve it.