Open AccessImpact of digital performance in growing businesses (Case study Republic of Kosovo)
Author(s) -
Ermira Shehu,
Osman Sejfijaj,
Fisnik Morina,
Fatmir Memaj
Publication year - 2022
Publication title -
european journal of sustainable development
Language(s) - English
Resource type - Journals
eISSN - 2239-6101
pISSN - 2239-5938
DOI - 10.14207/ejsd.2022.v11n1p230
Subject(s) - originality , digital transformation , business , investment (military) , value (mathematics) , empirical research , marketing , survey data collection , survey methodology , accounting , computer science , qualitative research , political science , sociology , politics , social science , philosophy , statistics , mathematics , epistemology , machine learning , world wide web , law
Purpose: The aim of this Article is related to the impact that digital performance exerts on development of countries in transition. The data for this article were extracted from a wider survey conducted in the Republic of Kosovo.
Methodology: A large number of factors were analyzed in this paper, with a view of presenting the whole impact of digital performance and importance of business development in continuity. This survey includes businesses and employees. A special focus was made on management of digital transformation, value chains and a strategic aspect which result to be among major factors influencing the business performance The paper includes a methodology of research, research questions and hypotheses, survey data report divided into two sections (viewpoint of company and employees), and a final chapter of the paper relates to the presentation of conclusions and recommendations of the study
Findings: Results of this paper show that there is a positive correlation between digital performance and business growth, however a special impact is made by human resources in establishing and implementing functional strategies, based on market demands and technological development trends.
Practical implications: The digital transformation is a MUST for all business types. The Covid 19 situation approve the importance of business digitalization and benefits of this investment.
Originality: The study is conducted with primary and secondary data and all the empirical analysis are original based on the authors' calculations through econometric models.