Open AccessInfluence of Structural Processes in the Economy of Ukraine on Marketing and Logistical Processes of Domestic Enterprises
Author(s) -
Alona Tanasiichuk,
Svitlana Kovalchuk,
Galyna Otlyvanska,
Zinayida Andrushkevych,
Kateryna Sokoliuk
Publication year - 2021
Publication title -
european journal of sustainable development
Language(s) - English
Resource type - Journals
eISSN - 2239-6101
pISSN - 2239-5938
DOI - 10.14207/ejsd.2021.v10n2p187
Subject(s) - agribusiness , agriculture , business , commodity , agricultural marketing , consumption (sociology) , domestic market , production (economics) , agricultural economics , international trade , economics , marketing , finance , marketing management , ecology , social science , macroeconomics , sociology , relationship marketing , biology
The article covers the study of structural processes in the economy of Ukraine, transformations in the agribusiness in accordance with current trends in the development of the market of agricultural products, which have a significant impact on marketing and logistical processes of domestic enterprises and shape the need of agricultural enterprises to expand trade relations with foreign countries. The article explores the structural processes in the economy of Ukraine over the period 2017-2019, transformations in the agricultural business in accordance with current trends in the development of the market of agricultural products. The domestic market of agricultural products by commodity groups "10 Cereal and puls crops", "15 Fats and oils" are explored on the basis of analysis of the indicators of structural statistics of agricultural production, sales and consumption of agricultural products, characteristics of export-import operations of domestic agribusiness enterprises. It is determined that structural transformations in agribusiness have a significant impact on the marketing and logistical processes of domestic enterprises and shape the need of agricultural enterprises to expand trade relations with foreign countries. It is substantiated that in 2020 domestic agricultural enterprises would have to work to expand exports to different countries around the world. However, owing to recent turmoils of international markets by the crisis caused by the coronavirus pandemic, large stocks of agricultural products of the commodity groups "10 Cereal and puls crops" and "15 Fats and oils" have emerged at the warehouses of domestic enterprises, so we believe that such situation requires the improvement of marketing and logistical management of their business activities.