Open AccessAproximación al uso de la segunda pantalla en la estrategia publicitaria de marcas de éxito en España
Author(s) -
José Berenguel Fernández
Publication year - 2019
Publication title -
fonseca
Language(s) - Spanish
Resource type - Journals
ISSN - 2172-9077
DOI - 10.14201/fjc201918141165
Subject(s) - pillar , advertising , feeling , exploratory research , humanities , sociology , art , psychology , business , engineering , social psychology , social science , structural engineering