Open AccessHow do tourists consume a rural wine destination in central Portugal?
Author(s) -
Ana Maria de Andrade Caldeira,
Elisabeth Kastenholz,
Alexia Alves Da Silva,
Márcio Ribeiro Martins
Publication year - 2021
Publication title -
cadernos de geografia
Language(s) - English
Resource type - Journals
eISSN - 2183-4016
pISSN - 0871-1623
DOI - 10.14195/0871-1623_44_6
Subject(s) - wine , tourism , context (archaeology) , terroir , destinations , marketing , consumption (sociology) , business , quality (philosophy) , geography , space (punctuation) , advertising , computer science , sociology , social science , philosophy , physics , archaeology , epistemology , optics , operating system
Space-time tourist behaviour is influenced by numerous factors related both to tourists and the destination. Yet, however complex it may be, understanding and to some extent managing the way tourists move in space and time is crucial to ensuring the quality of their experience, as well as the effective and sustainable management of destinations and attractions. In the rural wine tourism context, studies on space-time behaviour are rare. The present study uses empirical data collected from tourists staying in hotels of the Bairrada Wine Route territory (N = 116), combining a GPS tracking study with a questionnaire survey. Using a time-geographical analytical approach, the GPS tracking data were mapped for a more detailed analysis of the tourists’ movements in the Bairrada terroir. The findings highlight specificities of tourist consumption in the context of rural wine regions and provide valuable insights for destination planning, service design and marketing of the Bairrada Wine Route.